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A lesson in communication from a Somerset cider man: from the blogs of Bernadette Costello

Henry Hobhouse uses local stories, knowledge and wit to sell his products direct – actions that social media gurus encourage you to take when communicating online with customers

MEANDERING through a food and drink fair outside London’s Royal Festival Hall at the weekend my brother and I were stopped and asked this question by a jolly English gentleman: “Would you like to try my cider?”